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Grow your business with the aftermarket leader.
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What can Dorman’s exclusive
Five Dimensions of Customer Value™ do for you?
Developed exclusively for the aftermarket, our Five Dimensions of Customer Value™ keeps your business growing and provides solutions to your customers by delivering on all five of the dimensions that today’s market demands – World-Class Innovation, Business Support, Brand Leadership, Industry Stewardship and Technical Training.
Dorman’s partners enjoy the confidence and consistent sales growth that come along with joining forces with a global powerhouse that doesn’t merely imitate but innovates. Our dedicated engineering teams and manufacturing resources, combined with a distinctly personal approach to supporting customers in the field is unique and unmatched in our market.
World-Class Innovation
We deliver world-class innovations that turn product concepts into reality at lightning speed.
We combine extensive, sophisticated market research technology with our exclusive Dorman Ideation Team’s grassroots connections to thousands of technicians throughout North America. We identify repair solutions that professional mechanics and DIYers need—sometimes before they know they’ll need them. Our Innovation Team deploys our industry-leading resources to transform those ideas into reality. Result? Better product designs engineered, manufactured and delivered with unrivaled speed to market for the benefit of our retailers, distributors and end-users.
From our innovative Dorman® OE FIX™ repair solutions and thousands of monthly aftermarket-exclusive product releases, to in-house engineering and testing dedicated solely to staying ahead of evolving vehicle technology, we’re all-in on keeping you ahead of the competition.
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Business Support
We provide end-to-end, high quality support to our retailers and distributors.
Our customers consistently grow their business and count on Dorman for the very best sales, technical support and business insights. Our team of experts are here to provide you and your business the knowledge and resources you need to be ahead of the curve on our evolving industry.
Take the tourBrand Leadership
We are a recognized leader in the aftermarket and beyond.
Dorman is one of America’s most trusted and recommended companies, with the most visited and robust website in the aftermarket, award-winning marketing and sales content that you can count on. We’re a proven winners.
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Industry Stewardship
We are relentless stewards of the automotive aftermarket industry.
Dorman is a recognized industry leader in right to repair efforts and are active members of high-visibility organizations that work to ensure the prosperity of independent repair centers, aftermarket parts distributors, and retailers. Put simply, we’ve got your back.
Technical Training
We train the professional technicians who drive your sales.
Dorman hosts hundreds of value-packed onsite and virtual training classes every year that teach technicians how to perform complex repairs.
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