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Grow your business with the aftermarket leader.
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What can Dorman’s exclusive 5D Partnership business model do for you?
Our successful partnerships start with great parts and comprehensive coverage of millions of diverse makes and models on the road today. Dorman offers an unrivaled catalog supporting those vehicles, with more than 120,000 quality products backed by the most recognized brand in the business.
But we’re so much more than a leading manufacturer of automotive parts. We’re repair solution experts, with a proven 5-Dimensional (5D) Partnership™ business model honed over 100+ years of experience that’s continuously driven profitable growth of distributors and retailers all over North America.
Dorman’s partners enjoy the confidence and consistent sales increases that come along with joining forces with a global powerhouse that doesn’t merely imitate but innovates. Our dedicated engineering teams and manufacturing resources, combined with a distinctly personal approach to supporting customers in the field is unique and unmatched in our market.
World-Class Innovation
We deliver world-class innovations that turn product concepts into reality at lightning speed—and we support those products with award-winning content.
We combine extensive, sophisticated market research technology with our exclusive Dorman Ideation Team’s grassroots connections to thousands of technicians throughout North America. We identify repair solutions that professional mechanics and DIYers need—sometimes before they know they’ll need them. Our Innovation Team deploys our industry-leading resources to transform those ideas into reality. Result? Better product designs engineered, manufactured and delivered with unrivaled speed to market for the benefit of our retailers, distributors and end-users.
Year after year, Dorman earns accolades from customers and national aftermarket associations for a continuous stream of top-tier marketing content that helps promote those products. That support includes hundreds of videos, digital and print catalogs, exclusive access to real-time business intelligence and more.
From our innovative Dorman® OE FIX™ repair solutions and thousands of monthly aftermarket-exclusive product releases, to in-house engineering and testing dedicated solely to staying ahead of evolving vehicle technology, we’re all-in on keeping you ahead of the competition.
Industry Stewardship
We are recognized and relentless stewards of the automotive aftermarket industry.
Dorman is a recognized industry leader in right to repair efforts and are active members of high-visibility organizations that work to ensure the prosperity of independent repair centers, aftermarket parts distributors, and retailers. Put simply, we’ve got your back.
Read More on ShopPress.comTraining for the Future
We train the professional technicians who drive your sales.
Dorman hosts hundreds of value-packed onsite and virtual training classes every year that teach technicians how to perform complex repairs and help your frontline counter team sell our solutions effectively for maximum customer satisfaction.
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Brand Leadership
We are a recognized leader in the aftermarket and beyond.
Dorman is one of America’s most trusted and recommended companies, with the most visited and robust website in the aftermarket, award-winning marketing and sales content and a supply chain that you can count on. We’re a proven winner at every level of distribution.
Business Support
We provide end-to-end, high quality support to our retailers and distributors.
Our customers consistently grow their business and count on Dorman for the very best sales and technical support and business insights. Our industry-exclusive customer resources like the annual Dorman OE FIX Guide, Shop Press digital media hub, professional and precise product instructions, our Tech Line and much more distinguish Dorman—and your store or warehouse—from your competition.
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